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Fantastic marketing leadership opportunity with a well-known and beloved Vancouver brand. Leading, mentoring, and coaching a talented marketing team (mix of direct reports at Manager level and indirect reports at Individual Contributor level). Working in a fun-loving, high-performance, supportive, and humble corporate culture.

Who- the Company: 

Our client is an admired and award-winning Vancouver-based company with a positive brand and reputation. This is not a company that exists purely to make shareholders richer! This valued-based and socially responsible company makes a profit that they invest back in the business, as well as into their employees and into the communities they operate within. Many people have worked with this company for a very long time due to the company’s values, the stability of the organization, the better-than-average work/life balance, and the opportunities for new learning and steady career growth over the years.

What- the Opportunity: 

Senior Manager, Marketing. On behalf of our client, SWIM is seeking a well-rounded and enthusiastic Senior Manager who will lead marketing for new and emerging brands/product offerings. Working collaboratively with marketing colleagues whose portfolios exist of more mature and well-established brands.

This role entails a mix of go-to-market strategizing, leading promotional campaigns, creating new marketing materials, giving presentations to internal and external stakeholders, overseeing and guiding external agencies, etc.

• Lead, coach, and mentor a high-performance marketing team of 5+ people, including both Managers and Individual Contributors.
• Develop and then execute comprehensive strategic marketing plans
• Determine budgets, performance targets & KPIs, and annual milestones for each brand/product. Track ROI.
• Create and execute on Government Relations and Public Relations strategies, including overseeing external agencies.
• Lead a marketing team to drive brand awareness, conversion, and retention for various brands and products.
• Monitor industry trends, as well as customer feedback. Promote strategic market research.

This role offers a great opportunity to make a meaningful impact within a reputable Canadian company with many beloved brands. Rest assured this will be a fulfilling role where you and your team can really feel you are adding value through crafting compelling marketing for new/emerging/developing brands and products.  

Who- the Candidate:  

Qualified folks for this role will excel in coaching, leading, mentoring, and team building, and will deliver outstanding experiences for both internal and external stakeholders while collaborating effectively with colleagues, agencies, and partners. The new Senior Marketing Manager will know how to measure and share the success of marketing to drive better results.
 

• Suitable candidates will have 10+ years of progressive marketing experience, including at least 3 years in a direct people management capacity.
• Deep familiarity with both digital and traditional marketing channels.
• Experience with building, creating, developing… gained in a start-up company and/or in an established company that is exploring new ventures or marketing new brands/products.
• Experience with B2C (business to business), P2P (peer to peer), and B2B (business to business) marketing is preferred. If only specialized in one area, B2C or P2P is most relevant.
• Foundational experience in a marketing, advertising, and/or PR agency is an asset.
• In addition to deep marketing expertise, work experience in any of the following is beneficial (not required!):
• Public Relations and/or Government Relations
• Product Management
• External Communications
• Community Engagement
• Event Planning
• Corporate Social Responsibility (CSR)

Where:

Greater Vancouver (not in downtown Vancouver). Hybrid work schedule- after training and onboarding, the Senior Manager can start to work from home 2 days a week.  This company has a collaborative and friendly office environment and provides excellent employee amenities, including a gym available free of charge for employees. Additional perks include bike lockers, EV charging, and free employe parking.

How Much: 

The base salary for this role ranges from $131,000 to $152,000, commensurate with experience, qualifications, education, and skills.  The company provides a good performance-based bonus structure that can bring total cash compensation into the $170,000s and beyond. Benefits include professional development support, customizable health benefits, a solid RRSP employer contribution, and a generous amount of paid time off.

We are looking for a Senior Manager with a strong work ethic and lots of accountability, of course, but this company promotes very healthy work/life integration for their employees!

When & How to Apply: 

This high priority search for a Senior Manager, Marketing is moving quickly! SWIM is presenting the profiles of shortlisted candidates directly to the hiring team for review. If you already have a Recruiter at SWIM, please reach out very soon. If you do not yet have a contact at Swim Recruiting, please hit 'APPLY' to send us your resume. Thank you!